Develop demand forecasts
Develop demand forecasts using historical data, trends, seasonality, and market intelligence
Apply statistical forecasting methods
Apply statistical forecasting methods and select models based on demand patterns and accuracy
Incorporate promotional, event, and new product impacts
Incorporate promotional, event, and new product impacts into baseline demand forecasts
Facilitate consensus demand planning
Facilitate consensus demand planning covering sales, marketing, and finance inputs
Measure forecast accuracy
Measure forecast accuracy covering bias and error metrics with root cause improvement
Manage demand planning calendars
Manage demand planning calendars covering data refresh, review meetings, and handoffs
Analyze demand variability
Analyze demand variability to inform safety stock and capacity buffer decisions
Manage new product
Manage new product and end-of-life demand planning with appropriate assumptions
Communicate demand plans
Communicate demand plans and assumptions clearly to supply planning and operations
Improve demand sensing
Improve demand sensing using orders, point-of-sale, and channel inventory signals